Marketing Seminar
Monday, March 31st, 2008
Lori, Kelcy and I attended the “Marketing Your Community” Seminar in Philip on Wednesday, March 26th. After an awesome meal was enjoyed by all, Milan Wall, Co-Director of the Heartland Center for Leadership Development began the seminar talking about “Branding Your Community.” He then had us read the story of Superior, Nebraska and how they claimed the title “Victorian Capital of Nebraska.” This theme was reinforced with an annual Victorian Festival which is held every spring. Since its inception in the early 1990’s, the event had grown stronger and stronger. This one “brand” prompted the town’s leaders to learn to think strategically. “We have to get together to plan, dream, and then find a way to make that dream a reality” for Superior to prosper. This success story does continue but as Paul Harvey would say…….”and now for the rest of the story…..” (contact Lori,Kelcy or Michele)
After the Superior, Nebraska discussion ended, we were then asked to look at each of our own communities and answer these 3 questions: (more…)




